Shredded Wheat vs. Shredded Cardboard

I recently did a taste test between name brand Shredded Wheat and store brand shredded wheat, and let me just tell you: there is no comparison. Store brand shredded wheat (we’re talking the basic wheat cereal here–no sugary frosting or chocolate chip filling) is impure refuse. I, for one, am against buying name brand products, but after choking down a whole box of the alternative shredded wheat, I can assure you that I will never again purchase that low quality fascimile. The texture and taste are just not there! Shoppers be warned!

UPDATE!! I found a NEW Organic Shredded Wheat at Trader Joe’s yesterday, and OH MY GOODNESS. It definitely outranks all other shredded wheat! It’s called Autumn Harvest and it’s made by Kashi. They use evaporated organic cane sugar to sweeten the wheat ever so slightly. It’s just heaven in a bowl. The texture is beautiful…crunchy, loose strands of wheat. My new favorite cereal.